Discover how to Get hold of Positive Online Reviews.

Here are a few suggestions for encouraging more reviews of one’s business. Some come from my own personal experiences as a review site “super user” and some are just good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please!

Take part in the most effective review sites.

Not absolutely all review sites are made equal. Search for the ones that have features to lessen fake reviews and give business owners tools for answering reviews buy google reviews. Activate your company account and optimize your company listing (it’s free). By claiming your listing you will receive notices when new reviews are posted and traffic reports on how many users viewed your company page each week.

Be proactive with your entire reviews.

Thank your reviewers for their feedback, both positive and negative, in a timely manner. Yelp.com, the largest review site, allows business owners to respond publicly or privately to your reviews. An individual message is a good method to acknowledge a writer and it shows you’re attending to as the business enterprise owner. Caution: don’t be rude or defensive in virtually any way. I’ve seen this backfire big time each time a reviewer publicly posted the business enterprise owner’s rude response making use of their updated (and even more negative) review! Be sure to see my upcoming post on how to respond effectively to negative reviews.

Take advantage of offers on your own listing page.

Some review sites such as Yelp allows businesses to publish offers on the listing page. Since users of these sites are more likely to be active reviewers themselves, you’re directing your offer to the most effective online “influencers” ;.

Link to examine sites on your own website.

Include your website logo together with your other social media marketing links, “Follow us on…” Again, I would only connect to the most responsible online review sites like Yelp.

Promote your presence on review sites.

Add a link in your e-newsletter, include it in your advertising and social media marketing pages. You may also blog about your reviews and link back again to the actual review page. Don’t let a couple of negative posts make you wish to run and hide. Your existing customer base obviously thinks well of you or they wouldn’t be doing business with you, so preach it to your choir!

Point-of-Sale signage.

Many review sites offer point of sale materials, such as static clings and stickers that retailers can attach with their door or cash register to advertise their site.

Be active in the Online Community.

Be a dynamic reviewer yourself. It’s a good way to achieve knowledge of the community and fun to complete! Just don’t review your own personal business or your competitors. You’ll likely get caught at it and the penalty isn’t with the risk.

Lastly, it is known as bad etiquette to directly solicit friends and customers for reviews. And quite frankly, this tactic might not do any good. Some review sites are suffering from algorithms to filter reviews from one-time reviewers or people that have incomplete profiles since they tend to be less credible as well as fake. However, promoting your business’s presence on a specific review sites is a good practice and will naturally cause more and higher quality reviews. Online reviews not just benefit your website’s search engine optimization, however your person to person advertising!

Here are a few suggestions for encouraging more reviews of one’s business. Some come from my own personal experiences as a review site “super user” and some are just good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please! Take part in the most effective review sites. Not absolutely all review sites…

Here are a few suggestions for encouraging more reviews of one’s business. Some come from my own personal experiences as a review site “super user” and some are just good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please! Take part in the most effective review sites. Not absolutely all review sites…

Leave a Reply

Your email address will not be published.